Our Story
It Started with a Seed
Wilding & Wonder started as a tiny seed of an idea when founder Claire was struggling to find beautifully designed and sustainable tools for growing plants on her small London balcony.
After a lot of research, testing and a move to the countryside, with a bigger, wild outdoor space for experimentation, Wilding & Wonder was born.
How do we do this?
- We curate beautifully designed, ethical products, to breathe biodiversity into our outdoor spaces and to create an enviable wild paradise.
- Through our mindfulness range and online content, we explore the depth and stillness within nature: a wonderful antidote to the stresses and pulls of daily life.
- We work to restore the natural world by donating 1% of our profits to rewilding projects.
Our Values
Honesty + Authenticity
We are transparent about what we do and how.
We only offer what we would use ourselves and trial every brand before adding it to our store.
Mindful Connection
We encourage a mindful connection with nature and support a deepening of human awareness, for the wellbeing of all life.
Progressive + Compassionate
We are progressive and innovative with our ideas and challenge the status quo when it no longer serves us. We operate from a place of kindness and inclusivity to all.
Sustainability + Regeneration
We strive to support the natural world, through regeneration of our planet and sustainability in all that we do.
Welcome
We hope you enjoy Wilding & Wonder as much as we have loved creating it.